Morgane Ashkabousi
Editorial & Visual Production | Events
I work across editorial production, visual storytelling and international projects within the media, fashion and lifestyle industries.
With a background in visual communication and strategic design from Penninghen and a Master’s degree in communications and event strategy from Sup de Pub, I developed a strong interest in the way images, creative teams and editorial projects come together within magazines.
At ELLE International, I contributed to photo productions, editorial projects and international initiatives involving multiple editions of the ELLE network.
EDitorial production
While working with the editorial team at ELLE France, I assisted the photo production department on fashion and beauty shoots.
My role involved supporting the preparation and coordination of productions, helping organize shoots and working alongside the art direction and production teams on set.
This experience gave me a practical understanding of how editorial shoots are produced within a fashion magazine environment.
EDItorial production
Participation in the production of an editorial shoot featuring actress Cécile de France for ELLE France.
Working alongside the production and creative teams, I supported the coordination of the shoot and contributed to the overall organization of the project.
Photographer
Laurent Humbert
Art Direction
Germain Chauveau
Production
Odile Bernard
International editorial production
Participation in the production of an editorial shoot dedicated to Maison ELLE Paris, conceived as a physical extension of the brand’s universe.
Working with Creative Director Linda Bergmark, I assisted in the coordination of the production and organization of the shoot, which was later distributed across the 25 international editions of ELLE Decoration.
Photography
Jérôme Galland
Text
Soline Delos
Styling
Laurence Dougier
International events
At ELLE International, I contributed to the coordination of several international editorial initiatives.
This included supporting the organization of the ELLE Decoration International Design Awards (EDIDA), annual editorial awards celebrating leading designers and projects from the global design scene across the 25 editions of ELLE Decoration.
I also participated in the organization of the ELLE Decoration International Meeting (Hôtel Lutetia, Paris) and the ELLE International Meeting (Trianon Palace, Versailles), gatherings bringing together editors-in-chief from the international network to discuss editorial strategy and upcoming projects.
International events
Participation in the coordination of the ELLE International Beauty Awards, a global editorial project bringing together the beauty editors of the 45 international editions of ELLE.
The initiative celebrates the most innovative beauty products of the year and included the production of a digital ceremony as well as editorial coverage across the international ELLE network.
Brand content production
Lifestyle photoshoot produced for YUJ Paris to support both e-commerce and social media content.
The project was designed to showcase the collection in an urban environment reflecting the brand’s identity, built around the concept “Yogi in the City.” I coordinated the production of the shoot, working closely with the brand and creative team to organise the logistics and ensure the smooth execution of the project.
The visuals were developed to strengthen the brand’s digital image and provide content aligned with the needs of online platforms.
Photographer
Angeline Terestchenko
Brand Partnership
Initiated and coordinated a brand partnership between YUJ Paris and myBlend, part of the Clarins Group.
The project introduced myBlend LED skincare technology within YUJ studios, creating a premium wellness experience combining Yin Yoga sessions and advanced skincare treatment.
The collaboration included digital activations, press coverage and a dedicated event gathering journalists and influencers. The initiative was designed to strengthen brand positioning while connecting the communities of both brands through a shared lifestyle experience.
Brand activation
Coordination of a brand activation between YUJ Paris and Lancôme around the fragrance La Vie Est Belle.
The initiative included several activations: fragrance sampling within YUJ e-commerce orders, in-studio brand visibility across the network, and an exclusive event for Sephora Gold members.
The collaboration also involved in-studio brand integration across eight locations representing more than 4,000 weekly visits, creating a physical touchpoint between the fragrance universe and the YUJ community.
The project combined retail activation, experiential marketing and brand visibility.